Keizai
Vol 1, No 1 (2020): Maret

Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus pada Rumah Makan Rocket Chicken Sampit)

Gajali Rahman (Unknown)
Rayuwanto Rayuwanto (Unknown)



Article Info

Publish Date
06 Jul 2020

Abstract

This study aimed to analyze the influence of service and product quality on customer loyalty and customer satisfaction as mediation. The population of the study was one hundred rocket chicken Sampit customers selected using accidental sampling methods. Analytical model used in this research path analysis. The result showed that 1) service quality of Rocket Chicken Sampit has no effect on customer satisfaction, 2) product quality of rocket chicken Sampit has no effect on customer satisfaction, 3) customer satisfaction of rocket chicken Sampit affects customer loyalty, 4) service quality of rocket chicken Sampit has no effect on customer loyalty, 5) product quality of rocket chicken Sampit effect on customer loyalty.

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Journal Info

Abbrev

KEIZAI

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

KEIZAI: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi mengundang para praktisi, peneliti, dan mahasiswa untuk memberikan temuan kajian-kajian di lingkup ekonomi, manajemen, dan akuntansi sebagai berikut: (1) Ekonomi perilaku, Studi ekonomi spasial (wilayah, perkotaan, pedesaaan, dsb), Perencanaan ...