Keizai: Jurnal Kajian Ekonomi, Manajemen, & Akuntansi
Vol 1, No 1 (2020): Maret

Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Laptop Merek Hp di Sampit

Rusmila Dewi (Unknown)
Dwi Ardi Wicaksana Putra (Unknown)



Article Info

Publish Date
06 Jul 2020

Abstract

This study aims to determine whether the price and quality of products affect the purchasing decisions of HP brand laptops in Sampit. This research population is a Sampit community that will make a purchase and have used the HP14 BS702 TU brand laptop before. The samples taken were 60 respondents using the Accidental Sampling method where the sampling method was based on coincidence and was considered by the researcher to be suitable. The regression used is logistic regression. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. The results of this study indicate that in terms of price and product quality have a significant positive effect on purchasing decisions.

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Journal Info

Abbrev

KEIZAI

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

KEIZAI: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi mengundang para praktisi, peneliti, dan mahasiswa untuk memberikan temuan kajian-kajian di lingkup ekonomi, manajemen, dan akuntansi sebagai berikut: (1) Ekonomi perilaku, Studi ekonomi spasial (wilayah, perkotaan, pedesaaan, dsb), Perencanaan ...