Nusantara Hasana Journal
Vol. 1 No. 1 (2021): Nusantara Hasana Journal, June 2021

PENGARUH CITA RASA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAROTI DI ALFAMART COMAL KABUPATEN PEMALANG

Kharisma Nawang Sigit (Universitas Selamat Sri)
Fitri Awan Arif Firmansyah (Universitas Selamat Sri)

Article Info

Publish Date
15 Jun 2021

Abstract

This study aims to determine whether there is an influence of taste on purchasing decisions for Paroti products and to determine product quality on purchasing decisions for Paroti products at Alfamart Comal, Pemalang Regency. The sample in this study are consumers who buy Paroti products. The number of samples is 87 respondents. Sampling using Simple Random Sampling technique. Collecting data in this study using a questionnaire that has been tested and meets the requirements of validity and reliability. The research uses quantitative research methods and data analysis methods using multiple linear regression. The results of this study indicate that the variable, Taste partially and significantly influences the purchasing decision of Paroti products, while the quality of the product has no significant effect on the decision to purchase Paroti products at Alfamart Comal Pemalang Regency.

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Journal Info
Nusantara Hasana Journal
Website

Abbrev

nhj

Publisher

Yayasan Nusantara Hasana Berdikari

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

Description

Nusantara Hasana Journal published a scientific paper original articles of research and community engangement and review of the literature in: Biology, Tourism & Hospitality, Pharmacy, Chemistry, Physics, Mathematics, Education, Medicine , Medical and Health Science, Engineering & Technology, ...