Borobudur Management Review
Vol 1 No 2 (2021): Vol 1 No: 2 (2021)

Pengaruh Green Product, Green Advertising, dan Green Price Terhadap Keputusan Pembelian Produk Tupperware (Studi Kasus Pada Konsumen Produk Tupperware di Magelang)

Azalia Azalia (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Magelang)
Friztina Anisa (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Magelang)

Article Info

Publish Date
30 Dec 2021

Abstract

This study aims to examine the effect of green products, green advertising, and green prices on purchasing decisions for tupperware products. The sample of this research is consumers who have bought Tupperware products. The sampling method used purposive sampling with a total sample of 100 respondents. The analytical tool used is multiple linear regression with the help of SPSS version 24.0. The results show that green products and green price have an positive effect and significant on purchasing decisions, green advertising have an positive effect but not significant on purchasing decisions.

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Journal Info
Borobudur Management Review
Website

Abbrev

bmar

Publisher

Universitas Muhammadiyah Magelang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

BMAR is a peer-reviewed journal that aims to provide original research articles, review articles, and case study on economic management. This journal is issued twice a year and it is a tool for researchers, academics, and practitioners who wished to channel their thoughts and findings in the field ...