Borobudur Management Review
Vol 1 No 2 (2021): Vol 1 No: 2 (2021)

Implementasi Model Penerimaan Teknologi Dalam Mengukur Kepuasan Konsumen [Studi Pada Pengguna BRI Mobile di Bengkayang]

Dewi Yovita (Manajemen, Institut Shanti Buana Bengkayang)
Pramatatya Resindra Widya (Manajemen, Institut Shanti Buana Bengkayang)



Article Info

Publish Date
29 Dec 2021

Abstract

The purpose of this study is to analyze the influencing factors including servis satisfaction which consists of two variable, namely the Perceived Usefulness and perceived easy of use on servis satisfaction of Bank Rakyat Indonesia KCP Bengkayang using the BRI Mobile application (BRI Mobile). The number of samples in this study were 152 respondents. In sampling, researchers conducted by distributing questionnaires to serviss via google form. Data collection techniques are using direct questionnaires and literature study. The instrument test technique is using validity and Reliability tests. The data analysis technique is using quantitative descriptive data analysis. The results of the study through questionnaire data showed that the Perceived Usefulness variable had a positive and significant effect on servis satisfaction. The Perceived Ease of Use variable has a positive and significant effect on servis satisfaction. The limitations of this study are the limited number of respondents and the distribution of questionnaires, so it is recommended to increase the number of samples and not limit the distribution of questionnaires.

Copyrights © 2021






Journal Info

Abbrev

bmar

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

BMAR is a peer-reviewed journal that aims to provide original research articles, review articles, and case study on economic management. This journal is issued twice a year and it is a tool for researchers, academics, and practitioners who wished to channel their thoughts and findings in the field ...