Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)
2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship

BUSINESS FEASIBILITY STUDY OF GAPURA RESTAURANTIN NUSA DUA – BALI

Komang Handi Dwi Darma Santhi (President University)
Sonny Sonny (President University)



Article Info

Publish Date
14 Jan 2021

Abstract

Restaurant as one of the culinary businesses can be categorized as an industry with a promising profit.Gapura restaurant which is planned to open in 2021 at Nusa Dua – Bali, represents the concept to serve the real exquisite food taste from Bali. The objective of this study is to analyze the business feasibility of the Gapura restaurant in the scope of marketing and finance. To analyze the scope of marketing and finance, the researcher uses qualitative and quantitative analysis.For marketing scope, the researcher using Porter’s Five Forces analysis and SWOT analysis. For financial aspects, the researcher uses Net Present Value (NPV), Payback Period (PP), and profitability ratio analysis (for 5 years). For the result in marketing, it is founded that the price offered for the menu in this restaurant is relatively cheaper than its competitor and committed to support less plastic movement through its packaging system. The result of the financial analysis: payback period approximately within 3 years 4 month and Net Present Value at Rp1,407,994,472. After the marketing analysis and calculations were made, it can be concluded that the business of the Gapura restaurant is feasible to run. Keywords: Feasibility study, SWOT Analysis, Payback Period, Net Present Value, Profitability Ratio

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Journal Info

Abbrev

ICFBE

Publisher

Subject

Economics, Econometrics & Finance

Description

International Conference on Family Business & Entrepreneurship (ICFBE) is a scientific international conference driven by the livelong aspiration of President University as a center of excellence, especially in the field of family business and entrepreneurship. The conference is organized by the ...