Journal of Economic, Business, and Administration JEBA
Vol. 2 No. 1 (2021): Journal of Economic, Business, and Adminsitration (JEBA)

The Effect of Customer Promotion and Income on Saving Motivation in Bank Muamalat, Case Study Bank Muamalat Branch Boalemo

Suraya Teapon (Universitas Bina Mandiri Gorontalo)
Samin Latif (Unknown)
Imam Mashudi (Unknown)



Article Info

Publish Date
11 Mar 2022

Abstract

The research objectives are: To determine the effect of promotion and income at the Muamalat Capem Boalemo bank. This type of research used in this research is a type of quantitative research. This quantitative research approach is used by researchers because it was collected either through observation or through a questionnaire (questionnaire), then described in the form of numbers. The results of this study are from the results of the above research that promotion has no effect on the motivation to save at Bank Muamalat Boalemo Branch. Evidenced by the regression test results Promotion coefficient (X1) of -0.130. The negative coefficient value indicates that (X1) against (Y) has no positive effect. In promotion there are 4 indicators, namely advertising, sales promotion, publicity and personal selling. The results of the validity test show that all statements are valid, while the reliability test shows that the research indicators are reliable. Promotion at Bank Muamalat, Boalemo branch, has no effect because the access is too far. Then there is no cash office in the district. And the operational car is not yet owned at Bank Muamalat Capem Boalemo.

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Journal Info

Abbrev

JEBA

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

The Journal of Economics, Business and Administration (JEBA) is professionally managed to help academics, researchers and practitioners to disseminate their research results. Journal of Economics, Business and Administration (JEBA) is a peer-reviewed blind journal dedicated to the publication of ...