Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni
Vol 23, No 2 (2021): Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni

TRANSFORMASI PADA CORAK KAIN SONGKET SASAK LOMBOK SEBAGAI TIPOGRAFI IDENTITAS

I NYOMAN YOGA SUMADEWA (Universitas Bumigora)
HASBULLAH HASBULLAH (Universitas Bumigora)



Article Info

Publish Date
05 Nov 2021

Abstract

The Lombok's Sasak Songket cloth has a unique visual style and has spiritual and cultural values. Through this uniqueness, the problem in this paper is about how the process of transforming the Lombok's Sasak Songket pattern into a typographic identity. The aim is to describe the process of transforming the unique patterns of the Lombok's Sasak Songket cloth into a typographic identity. The method used in this design process is Design thinking, namely empathize (get an empathic understanding of the problem being solved), define (analyze observations and synthesize to determine the identified problem), ideate (generate several ideas to solve the problem), prototype (produce several quantities prototype), and test (testing the complete product using the best solution) based on Agus Sachari's transformation theory. Data collection was carried out through observation and literature study. In conclusion, through the process of transformation, the patterns of the Lombok's Songket Sasak are grouped into four typefaces. The first face consists of an uppercase letter (uppercase); The second face consists of lowercase letters (lowercase); The third face consists of numbers and the last face consists of punctuation marks.

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Journal Info

Abbrev

Ekspresi

Publisher

Subject

Arts Humanities

Description

Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni welcomes full research articles in the area of Visual Art and Performing Art. Scope areas are: related to Art and Culture, Creative Process and conceptual research in visual art and Performing ...