Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi
Vol. 1 No. 1 (2022): Februari 2022

Pelatihan Manajemen Komunikasi Pemasaran Bagi Usaha Menengah Kecil Masyarakat Dalam Meningkatkan Pemberdayaan Ekonomi Masyarakat

Dwinarko (Universitas Bhayangkara Jakarta)
Ari Sulistyanto (Universitas Bhayangkara Jakarta)
Saeful Mujab (Universitaas Bhayangkara Jakarta)

Article Info

Publish Date
22 Feb 2022

Abstract

This community service aims to provide knowledge and understanding through Marketing Communication Management training for Small Medium Enterprises (MSME) in Telagasari Village, Serangpanjang, Subang. The Covid-19 pandemic condition requires creativity and innovation in marketing MSME products. Methods Lectures, discussions, exercises and presentation of the results of the training for MSME managers in the village. The results of the service stated that the communication strategy required training and knowledge about the media and market opportunities for MSME products. Management planning and knowledge of competitors in improving product quality is supported by direct cash assistance (BLT) for MSME. Marketing communication strategy for MSME products in Tegalasari Village is needed, to consider several things related to marketing communication requiring training and business credit, to increase production and empower natural resources owned by continuous training and coaching. Increasing the number of MSMEs and production quality through HR training and product quality training.

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Journal Info
Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi
Website

Abbrev

abdikan

Publisher

Yayasan Literasi Sains Indonesia

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Transportation Veterinary

Description

ABDIKAN (Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi) diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Februari, Mei, Agustus dan November oleh Yayasan Literasi Sains Indonesia. Jurnal ABDIKAN didedikasikan untuk mempublikasi hasil-hasil kegiatan Pengabdian yang dilakukan oleh ...