Journal Hotspot (jh)
Vol. 1 No. 1 (2021): April

The Effect of Service Quality on Customer Satisfaction at AirAsia Indonesia

Dilla Pratiyudha (Palembang Polytechic of Tourism)
Amaliya Amaliya (Trisakti School of Tourism)



Article Info

Publish Date
23 Apr 2021

Abstract

Airlines compete with each other to provide the best service in order to increase the number of customers. One of the domestic airlines including Low Cost Carrier is AirAsia Indonesia which is based in Tangerang, Banten, and serves domestic and foreign flight routes. The purpose of this study is to determine the effect of AirAsia Indonesia staffs’ service quality towards the customer satisfaction. This research uses quantitative descriptive methods. Primary data of this study were collected by distributing questionnaires to 100 respondents who use the airline. Data analysis uses validity test, reliability test, descriptive statistics, correlation test, coefficient of determination, and simple linear regression test. It is found that R Count> R Table so all statements in the questionnaire distributed to respondents were valid. From the results of data processing, it can be seen that the quality of service has a fairly high influence on customer satisfaction at AirAsia Indonesia, as much as 65.9%.

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Journal Info

Abbrev

jh

Publisher

Subject

Economics, Econometrics & Finance Education Environmental Science Social Sciences

Description

Journal Hotspot (JH) is published twice a year in April and October, containing articles, results of thought, and research on general social, economic, and policy of tourism. This journal encompasses original research articles and reviews articles, including: Tourism: (1) Sustainable Tourism ...