Jurnal Bakti Bagi Bangsa
Vol 1 No 2 (2022): An Nizam : Jurnal Bakti Bagi Bangsa

PEMBERDAYAAN MASYARAKAT TENTANG DIGITAL MARKETING DAN DIGITAL PAYMENT KEPADA USAHA MIKRO KECIL DAN MENENGAH (UMKM)

Gita Octaviani (Universitas Islam 45)
Anisa Putri (Universitas Islam 45)
Diana Fajarwati (Universitas Islam 45)

Article Info

Publish Date
24 Aug 2022

Abstract

The Covid-19 pandemic has shaken the entire world economy, including Indonesia. During the 1998 financial crisis in Indonesia, micro, small and medium enterprises (MSMEs) were able to survive and support the economy. Digital marketing and digital payments are one of the renewals of today's technological advances. The existence of a breakthrough like this forces MSME actors to transform into the digital era. At the time of the COVID-19 pandemic that had hit Indonesia, and the government's policies that limited the mobility of the community, digital marketing and digital payments were the right solution for MSME players to stay afloat and help improve the Indonesian economy. Based on the results of activities in the Bekasi Jati village about digitizing marketing and digitizing payments for MSME actors by conducting registration training to shopee application platform in the area, there are still many things that need to be improved, starting from having a bank account and replacing their mobile phones that support them to market their products on the internet. E-commerce in order to make their business advanced in technology-based business competition. The impact of the program that the author has given to MSME actors who have registered in e-commerce is very helpful for them in terms of product marketing and increasing their income during the covid-19 pandemic that is hitting the surrounding environment.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Bakti Bagi Bangsa
Website

Abbrev

an-nizam

Publisher

Universitas Islam 45 Bekasi

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Social Sciences Other

Description

An-Nizam : Jurnal Bakti Bagi Bangsa diterbitkan oleh Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45. Jurnal ini memuat publikasi hasil kegiatan pengabdian kepada masyarakat yang telah dilakukan oleh Peneliti baik Dosen dan Mahasiswa maupun civitas akademika lain yang merupakan ...