Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat
Vol. 7 No. 1 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat

Utilization of Social Media and Online Shop Applications to Increase the Income of Traders Around Lake Toba

Wardiyah Daulay (Universitas Sumatera Utara)
Mahnum Lailan Nasution (Universitas Sumatera Utara)
Juliati Boru Tarigan (Universitas Sumatera Utara)



Article Info

Publish Date
25 Apr 2022

Abstract

Trading has traditionally experienced a decline in sales turnover. For this reason, other efforts are needed to increase sales by utilizing social media and online shop applications. One of the things that support tourism income is the sale of souvenirs typical of Lake Toba. Unfortunately, from the survey results, the sellers are only limited to selling goods in the store without exposing the goods they sell to the internet. So it is necessary to increase the knowledge of traders to help through community service activities to improve the economic status of the community and region. Problem solving can be done by creating a platform as a promotional platform by utilizing social media, namely Instagram. The output of the service is in the form of increased sales, activity videos and the Tiraya platform on Instagram.

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Journal Info

Abbrev

abdimas

Publisher

Subject

Agriculture, Biological Sciences & Forestry Law, Crime, Criminology & Criminal Justice Social Sciences

Description

ABDIMAS TALENTA merupakan Jurnal Pengabdian Kepada Masyarakat yang diterbitkan oleh Lembaga Pengabdian/Pelayanan kepada Masyarakat Universitas Sumatera Utara (LPPM ...