Startupreneur Business Digital (SABDA Journal)
Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)

Utilizing Digital Marketing As A Business Strategy: Utilizing Digital Marketing As A Business Strategy

B.P. Kusumo Bintaro (a:1:{s:5:"en_US"
s:21:"University of Bakrie "
})
Petrus Sokibi (University of Catur Insan Cendekia)
Izwan Amsyar (Informatics Academy)
Yulia Putri Ayu Sanjaya (University of Raharja)

Article Info

Publish Date
23 May 2022

Abstract

With the advancement of information technology has grown so rapidly. One form of development that can be seen in the existence of a platform that connects one another or what can be said is social media. Instagram, Facebook, Twitter and Tiktok are examples of social media that are the most popular platforms. Starting from children to adults all use social media[1]. With this, social media has become a concern for business people. Now, almost all business people do not hesitate to market their products or services through social media. On that basis, this article was written. The goal is to see how digital marketing is useful in today's business strategy.

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Journal Info
Startupreneur Business Digital (SABDA Journal)
Website

Abbrev

sabda

Publisher

Pandawan Sejahtera Indonesia

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Startupreneur Business Digital (SABDA) is an open access scientific journal published by Pandawan Incorporation hosted by Alphabet Incubator. SABDA publishes original scientific research from scholars and experts around the world with novelties based on theoretical, experimental and numerical ...