Jurnal Ilmu Manajemen & Ekonomika
Vol 8, No 1 (2015): Jurnal Ilmu Manajemen & Ekonomika, Vol. 8, No.1, December 2015

ANALISIS PERAN FUNCTIONAL BENEFITS, SYMBOLIC BENEFITS, EXPERIENTIAL BENEFITS DAN CUSTOMER SATISFACTION SEBAGAI PEMBENTUK LOYALTY INTENTION PADA CUSTOMER THE BODY SHOP (TELAAH PADA: THE BODY SHOP DI WILAYAH JAKARTA)

Santi Rimadias (Unknown)
Farah Safira Rachmayanti (Unknown)

Article Info

Publish Date
16 Oct 2018

Abstract

The purpose of this research was conducted to identify the effect of functional benefits, symbolic benefits, experiential benefits and customer satisfaction towards loyalty intention from the customer who use The Body Shop.With a high market demand on cosmetics nowadays, producers are required to compete to meet costumer's expectations. This research was a quantitative descriptive research. There were 153 respondents which were gathered by convenience sampling.The results showed that functional benefits, symbolic benefits and experiential benefits had a positive and significant affect toward customer satisfaction. Furthermore, this research also showed that customer satisfaction had a positive and significant effect on loyalty intention.Keywords: loyalty intention, customer satisfaction, symbolic benefits, functional benefits, experiential benefits.

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Journal Info
Jurnal Ilmu Manajemen & Ekonomika
Website

Abbrev

jime

Publisher

Sekolah Tinggi Ilmu Ekonomi indonesia banking school

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JIME is a peer-reviewed journal published by INDONESIA BANKING SCHOOL. The journal main aim is to provide an outlet for publishing scholarly research articles which emphasizes the contribution and managerial implication of the findings. JIME invites manuscripts on various topics in banking, business ...