JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN
Vol 15 No 1 (2022): Jurnal Bisnis Administrasi dan Manajemen - April

PENGARUH WHATSAPP BROADCAST TERHADAP PENINGKATAN PENJUALAN PRODUK UMKM DI SLEMAN MART

Endah Wening Budiningrum (Akademi Manajemen Administrasi Yogyakarta)
Subandi Subandi (Akademi Manajemen Administrasi Yogyakarta)
Luluk Priyanti (Akademi Manajemen Administrasi Yogyakarta)
Khoiri Najib (Akademi Manajemen Administrasi Yogyakarta)

Article Info

Publish Date
30 Apr 2022

Abstract

The purpose of this study is to determine the effect of whatsapp broadcast on increasing sales of UMKM products at Sleman Mart by comparing sales data in 2020 with 2021, where in 2020 marketing uses continuous whatsapp broadcasts and in 2021 uses discontinuous whatsapp broadcasts. The research method used is descriptive quantitative with a comparative approach. The results of this study show that there are differences in sales of UMKM products at Sleman Mart during 2020 with 2021 where the average sales in 2020 are greater than in 2021. In other words, there is an effect of WhatsApp broadcast on increasing sales of UMKM products at Sleman Mart.

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Journal Info
JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN
Website

Abbrev

albama

Publisher

AKADEMI MANAJEMEN ADMINISTRASI YOGYAKARTA

Subject

Economics, Econometrics & Finance Medicine & Pharmacology Transportation

Description

ALBAMA merupakan jurnal administrasi bisnis dan manajemen yang diterbitkan oleh LPPM Akademi Manajemen Administrasi Yogyakarta sebagai media komunikasi, media hasil penelitian yang bertujuan untuk mempublikasikan berbagai hasil kajian empiris dari para akademisi maupun praktisi yang mempunyai ...