Journal of International Conference Proceedings
Vol 3, No 2 (2020): Proceedings of the 7th International Conference of Project Management (ICPM) Man

The Influence of Experiential Marketing and E-Service Quality on E-Satisfaction and Repurchase Intention

Ni Putu Nita Anggraini (Universitas Mahasaraswati Denpasar)
I Wayan Gede Antok Setiawan Jodi (Universitas Mahasaraswati Denpasar)
Dedik Pratama Putra (Universitas Mahasaraswati Denpasar)

Article Info

Publish Date
19 Oct 2020

Abstract

This study aims to investigate the impact of experiential marketing and e-service quality on repurchase intention through e-satisfaction. Information assortment was directed utilizing purposive examination by disseminating to 100 respondents. The aftereffect of this examination demonstrates that : (1) experiential showcasing directly effects on e-satisfaction, (2) e-service quality directly effects on e-service quality, ((3) experiential marketing directly effects on repurchase intention, (4) e-service quality directly effects on repurchase intention, (5) e-satisfaction directly effects on repurchase intention, (6) e-satisfaction can mediate variables between experiential marketing with repurchase intention, (7) e-satisfaction can mediate variables between e-service quality with repurchase intention.

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Journal Info
Journal of International Conference Proceedings
Website

Abbrev

JICP

Publisher

AIBPM Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...