E-Jurnal Manajemen Trisakti School of Management (TSM)
Vol 1 No 1 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)

HEDONIC VALUE DAN UTILITARIAN VALUE TERHADAP CUSTOMER SATISFACTION SERTA DAMPAKNYA TERHADAP BEHAVIOR INTENTIONS

MIRANTI WIDYA PRAMITA (Trisakti School of Management)
AULIA DANIBRATA (Trisakti School of Management)

Article Info

Publish Date
11 Mar 2021

Abstract

The purpose of this research is to examine the effect of hedonic value and utilitarian value impact to behavioral intentions of Customer Bandar Djakarta Bekasi and survey at Bekasi city. The research design used in this research is causality and descriptive research. The sampling in this research was purposive sampling, and uses 255 respondents around Bekasi city. Data for this study is used the primary data where the quetionnaire spreaded to respondents. The methods for the data analysis is structural equation model. The result on this research is hedonic value has not impact to customer satisfaction. Utilitarian value has impact to customer satisfaction. Hedonic value has impact to behavioral intentions. Utilitarian value has not impact to behavioral intentions. Customer satisfaction has impact to behavioral intentions

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Journal Info
E-Jurnal Manajemen Trisakti School of Management (TSM)
Website

Abbrev

EJMTSM

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

E-Jurnal Manajemen Trisakti School Management (TSM) is biannual publication issued in the month of March, June, September, and December. E-Jurnal Manajemen TSM is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to management issues ...