E-Jurnal Manajemen Trisakti School of Management (TSM)
Vol 1 No 1 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)

PENGARUH CAUSE RELATED MARKETING, CORPORATE IMAGE, DAN BRAND ATTRACTIVENESS TERHADAP CONSUMER PURCHASE DECISION PRODUK THE BODY SHOP DI JAKARTA BARAT

JEREMI KORAYAN (Trisakti School of Management)
WIBISONO SOEDIONO (Trisakti School of Management)

Article Info

Publish Date
11 Mar 2021

Abstract

The purpose of this study is to know how the influence of cause related marketing, corporate image, and brand attractiveness to consumer purchase decision product of The Body Shop at West Jakarta. The research design used in descriptive research and causality research. The sampling used in this research is nonprobability sampling by purposive sampling methods and will require 100 respondents. The respondents are considered as consumer that are purchasing the products of The Body Shop by using their own incomes. The total of entry data was analyzed using multiple regression. The result have shown that there are influence among cause related marketing, corporate image and brand attractiveness with consumer purchase decision product of The Body Shop at West Jakarta.

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Journal Info
E-Jurnal Manajemen Trisakti School of Management (TSM)
Website

Abbrev

EJMTSM

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

E-Jurnal Manajemen Trisakti School Management (TSM) is biannual publication issued in the month of March, June, September, and December. E-Jurnal Manajemen TSM is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to management issues ...