Many consumer purchase contexts are carried out in environments without clear reference points against which consumers assess their relative satisfaction on the bargaining outcome. In the absence of a reference point, perceptions of bargaining outcome may be influenced by cues which are made salient during the course of a bargaining process, one of those is the seller's response time to the proposal offered by a prospective buyer. Through the mediating role of perceived level of conflicts, response time affects the perceived level of bargaining result. Following up1n*e>
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