IJID (International Journal on Informatics for Development)
Vol. 10 No. 2 (2021): IJID December

The Relational Data Model on The University Website with Search Engine Optimization

Muhammad Riza Alifi (Politeknik Negeri Bandung)
Hashri Hayati (Unknown)
Muhammad Galih Wonoseto (Unknown)

Article Info

Publish Date
16 Feb 2022


The visibility of a university’s website on the search engine becomes an essential factor to reach a wider audience. One way to improve the visibility of a website is through Search Engine Optimization (SEO). University’s website development with SEO is inseparable from the data model because SEO supporting factors are parts of the consideration in the components and structure of the data model. This study aims to build a data model for a university website accompanied by SEO. The relational data model is used in this study based on the performance and maturity in defining schema-based design. This study was conducted through four sequential stages: literature review, planning, implementation, and evaluation. The resulting relational data model is one that has accommodated four supporting factors for SEO, namely Meta description, Meta keywords, URL structure, and image description. This study has succeeded in building a relational data model at the abstraction level of conceptual and logical.  In the conceptual data model, one entity and 11 attributes are formed. The logical data model was implemented in independent work environments using RelaX and operational requirements can be fulfilled by representing each table or relationship in the schema using relational algebra.

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Journal Info





Computer Science & IT


One important point in the accreditation of higher education study programs is the availability of a journal that holds the results of research of many investigators. Since the year 2012, Informatics Department has English language. Journal called IJID International Journal on Informatics for ...