Jurnal Mantik
Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

The Effect Of Products, Promotions And Prices On Mizon's Purchasing Decision At Alfamart Sungai Harapan

Fadli (Institut Agama Islam Abdullah Said Batam)
Yandra Rivaldo (Institut Agama Islam Abdullah Said Batam)
Shandrya Victor Kamanda (nstitut Agama Islam Abdullah Said Batam)
Edi Yusman (Institut Agama Islam Abdullah Said Batam)

Article Info

Publish Date
15 Aug 2022

Abstract

The management of the company always tries and strives to develop its business by selling quality products. The purpose of this study is to determine the influence of products, promotions and prices on purchasing decisions. The population of this study was Mizon consumers in Alfamart Sungai Harapan which amounted to 270 people. The sample consisted of 73 respondents, which were taken bythe accidental sampling method. Data analysis used multiple regression and hypothesis testing and used SPSS version 23. The results of this study concluded that. Product variables, partial, have a significant effect on purchasing decisions. Promotion variables partially have a significant effect on purchasing decisions. Price variables partially have a significant effect on purchasing decisions. Product, promotion and price variables simultaneously have a significant effect on purchasing decisions.

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute Of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...