Jurnal Pengabdian Kepada Masyarakat
Vol 9 No 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022

PENTINGNYA WADAH DAN SARANA PEMASARAN PRODUK GUNA PENINGKATAN EKSISTENSI UMKM

Bunyamin Bunyamin (Akuntansi dan Manajemen, STIE Malangkucecwara)
Siti Munfaqiroh (Akuntansi dan Manajemen, STIE Malangkucecwara)
Darti Djuharni (Akuntansi dan Manajemen, STIE Malangkucecwara)
Enggar Nursasi (Akuntansi dan Manajemen, STIE Malangkucecwara)
Tutik Arniati (Akuntansi dan Manajemen, STIE Malangkucecwara)
Istutik (Akuntansi dan Manajemen, STIE Malangkucecwara)
Syerly Hesti Erawati (Akuntansi dan Manajemen, STIE Malangkucecwara)
Muniroh (Akuntansi dan Manajemen, STIE Malangkucecwara)
Tachjuddin (Akuntansi dan Manajemen, STIE Malangkucecwara)
M. Soedarman (Akuntansi dan Manajemen, STIE Malangkucecwara)



Article Info

Publish Date
30 Jun 2022

Abstract

The purpose of Community Service activities carried out by STIE Malangkucecwara lecturers is to help MSMEs so that their products are better known by the public. During a pandemic like this, it is very important to help MSMEs in developing and marketing their products. All sectors feel the sluggish economic activity. For this reason, the support of the government and academia is very much needed by MSMEs in maintaining and improving their business. By facilitating SMEs in product exhibitions at the MSME Expo, it is hoped that MSMEs will be even more motivated in improving the quality of their products. With this Expo activity, MSME products in Blimbing Subdistrict, Malang City, which consist of sambal pecel, pastries, jamu turmeric tamarind, brownies, sweet salad spices and dolls have the opportunity to market their products. So that MSME products can be better known to the wider community. In this activity, MSMEs also distribute brochures and business cards to add promotional tools, so that with the end of the Expo, product marketing will continue.

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Journal Info

Abbrev

abdimas

Publisher

Subject

Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Description

J-ABDIMAS - Jurnal Pengabdian Kepada Masyarakat terbit pertama kali bulan Desember 2014, dan diterbitkan dua kali dalam setahun yaitu pada bulan Juni dan DesemberRedaktur mengundang para penulis untuk menyumbangkan artikel hasil Pengabdian Kepada Masyarakat  dalam bidang IpTek, Bisnis maupun ...