Kajian Branding Indonesia
Vol 4 No 2 (2022): Kajian Branding Indonesia

Faktor Lingkungan, Motivasi, dan Beban Kerja dalam Loyalitas Karyawan

Nia Kurniati (Unknown)
Setyo Riyanto (Unknown)



Article Info

Publish Date
13 Dec 2022

Abstract

This study aims to analyze and determine the effect of Work Environment, Work Motivation and Workload on Employee Loyalty at PT. Mowilex Indonesia. The population in this study were 310 employees of PT. Mowilex Indonesia. The sample used was 175 respondents, calculated based on the Slovin formula with a convenience sample technique. Methods of data collection using survey methods, with the research instrument is a questionnaire. Data analysis method used SPSS statistic 25 for descriptive analysis and Structural Equation Model with SmartPLS 3.0. This study proves that the work environment has a positive and significant effect on employee loyalty, work motivation has a positive and significant effect on employee loyalty, and workload has a positive and significant effect on employee loyalty.

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Journal Info

Abbrev

kbi

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

KBI focuses on the dissemination of studies in the areas of creation, development, sustainability of brands, and areas where consumers process various perceptions related to products or services brands: - Logo - Naming and packaging - Branding and technology - Brand research methods - Brand metrics ...