MEDIA BISNIS
Vol 6 No 3 (2014): MEDIA BISNIS

STRATEGI PEMASARAN PADA INDUSTRI PERHOTELAN

DENNY FARABI (STIE Trisakti)

Article Info

Publish Date
28 Jul 2022

Abstract

The purpose of research is to analyze whether a marketing strategy used by management Quality Hotel Yogyakarta has been in accordance with the business development and changing market conditions. SWOT analysis showed that the difference in weight strength with weakness Quality Hotel Yogyakarta has a value of +0.84. While the difference in opportunities with threats to have a value of +0.40 This means the position of Quality Hotel Yogyakarta on the SWOT matrix is in quadrant I with the description of the hotel faces several environmental opportunities and have the forces that encourage to take advantage of those opportunities. Situations like this require Quality Hotel Yogyakarta take growth oriented strategy.

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Journal Info
MEDIA BISNIS
Website

Abbrev

mb

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Media Bisnis is biannual publication issued in the month of March and September. Media Bisnis is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business issues that deal with social issues such as management (financial, human ...