Jurnal Manajemen Atma Jaya
Vol 11, No 1 (2014): Jurnal Manajemen

Analisis Pengaruh Brand Image, Price Perception, dan Service Quality terhadap Customer Loyalty pada Pelanggan Urban Kitchen

Joshua, Timothy Joshua (Unknown)
Haryadi, Eddy (Unknown)

Article Info

Publish Date
11 Feb 2015

Abstract

This study was conducted to determine the influence of Brand Image, Price Perception, and Customer Service Qualityon Customer Loyalty in Urban Kitchen. The questionnaires were distributed to 150 respondents in four locations of Urban Kitchen employing simple random sampling technique. The data obtained were processed and analyzed using the Structural Equation Model (SEM) with LISREL8.72. The results indicate that Brand Image and Service Quality have significant influences on Customer Loyalty, while Price Perception does not influence Customer Loyalty.

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Journal Info
Jurnal Manajemen Atma Jaya
Website

Abbrev

JM

Publisher

Universitas Katolik Indonesia Atma Jaya

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen memuat informasi hasil kegiatan penelitian pemikiran konseptual di bidang ilmu manajemen. Sarana komunikasi ilmiah ini diterbitkan oleh Fakultas Ekonomi Universitas Katolik Indonesia Atma Jaya Jakarta. Terbit perdana 2004 dengan siklus terbit 2 kali setahun yaitu pada bulan Mei dan ...