Journal Of World Science
Vol. 1 No. 11 (2022): Journal of World Science

Using Authenticity Event as a Factor that Affects Event Attendance in Improving Branjang Tourism Village Promotion

Pranoto Pranoto (Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Semarang)
Haniek Listyorini (Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Semarang)
Nina Mistriani (Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Semarang)



Article Info

Publish Date
08 Nov 2022

Abstract

Introduction: During the Covid-19 pandemic, many tourist villages are reluctant to develop their respective destinations. The manager of the Branjang Tourism Village, Semarang Regency, realized the importance of events in destination development by exploring the impact of event attendance on destination promotion. This study first aims to analyze the effect of the authenticity of the event on the attendance of the event. The second explores the impact of event attendance on destination promotion. The third examines the direct impact of actual authenticity on destination promotion. Fourth, prove the mediation of event attendance in the effect of event authenticity on destination promotion. Methods: To test this model, 100 respondents of tourists who visited the event were taken at the Branjangan Cultural Event in the Branjang Tourism Village. Then the data is processed using SEM PLS. Result: The authenticity of the event influences the attendance of the event with t statistic 7,488> 1,96. Authenticity Events influence destination promotion with a t-statistic value of 4.011 > 1.96. The presence of the event influences destination promotion with a statistical t value of 3.507> 1.96 and the authenticity of the event on destination promotion influences the presence of the event with a simultaneous value of 0.2880> 1.96. Conclusion: The results of the first study show that the authenticity of the event affects the attendance of the event; second, the presence of the event affects the promotion of the goal. Thirdly, event authenticity involves the promotion of goals, and event attendance mediates the effect of event authenticity on goal promotion.  

Copyrights © 2022






Journal Info

Abbrev

jws

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal Of World Science is a scientific journal in the form of research and can be accessed openly. This journal is published monthly by CV Riviera Publishing. Journal of World Science provides a means for ongoing discussion of relevant issues that fall within the focus and scope of the journal ...