INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE
Vol. 3 No. 2 (2022)

Jhon Fiske Semiotics Analysis In The Theme Of Gender Equality In The Film “Mulan”

Siti Khalizah (Department of Social Science, Universitas Islam Negeri Sumatera Utara, Indonesia)
Ahmad Tamrin Sikumbang (Department of Social Science, Universitas Islam Negeri Sumatera Utara, Indonesia)
Suheri Harahap (Department of Social Science, Universitas Islam Negeri Sumatera Utara, Indonesia)



Article Info

Publish Date
30 Jun 2022

Abstract

Film is one of the mass communication media that displays a series of moving images with a storyline played by the actors who are produced to convey a message to the audience. For this reason, the message contained in the film becomes an important point for the community. One of the films that contains many messages in it is the film "Mulan" which is the result of the production of the largest animation company in the world, namely Walt Disney Pictures. This film raises the theme of gender equality as the main problem. The researcher then decided to explore the meaning of gender equality contained in the film. The theory used in this study is a theory using semiotic analysis by examining signs and how they work. This type of research is a descriptive study and uses the Jhon Fiske semiotics method. Data collection techniques in the form of observation, documentation, literature study, and using triangulation of theories and methods. The results of the analysis show that in this study there are representations of gender equality contained in the film "Disney Mulan" in the form of: access, participation, control, and benefits.

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Journal Info

Abbrev

ijcss

Publisher

Subject

Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

International Journal of Cultural and Social Science (IJCSS) is an International Journal covering various social science fields, including culture, sociology, communication, politics, and information literacy. All articles submitted in the English ...