Journal of Industrial Engineering & Management Research (JIEMAR)
Vol. 3 No. 6 (2022): December 2022

THE INFLUENCE OF PRODUCT QUALITY, PRICE AND PROMOTION ON LE MINERALE BRAND DRINKING WATER

Fadila Hardika Putri (Universitas Pembangunan Jaya)
Mohamad Trio Febriyantoro (Universitas Pembangunan Jaya)
Zulkifli Zulkifli (Universitas Pembangunan Jaya)
Dede Suleman (Universitas Pembangunan Jaya)
Fendi Saputra (Universitas Pembangunan Jaya)
Totok Suyoto (Universitas Pembangunan Jaya)

Article Info

Publish Date
27 Dec 2022

Abstract

This study aims to determine the effect of product quality, price, and promotion on purchasing decisions of Le Minerale brand bottled drinking water). This type of research is quantitative research. The subjects of this research are consumers who buy Le Minerale products. Primary data was obtained from a questionnaire with 108 respondents using the Google form. Then the collected data will be analyzed using multiple linear regression with the help of SPSS 23. The results of this study can be concluded based on the t test that each variable is product quality (X¹), price (X²), and promotion (X³) have a positive and significant effect, thus influencing the purchasing decision (Y)

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Journal Info
Journal of Industrial Engineering & Management Research (JIEMAR)
Website

Abbrev

jiemar

Publisher

Universitas Pelita Harapan

Subject

Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

The aim of JIEMAR ( Journal of Industrial Engineering & Management Research is to publish theoretical and empirical articles that are aimed to contrast and extend existing theories, and build new theories that contribute to advance our understanding of phenomena related with industrial engineering ...