Oryza: Jurnal Agribisnis dan Pertanian Berkelanjutan
Vol. 1 No. 2 (2016): Oryza- Jurnal Agribisnis dan Pertanian Berkelanjutan

Analisis Preferensi Konsumen Buah Jeruk Keprok Di Kabupaten Bojonegoro

Deviana Diah Probowati (Universitas Bojonegoro)

Article Info

Publish Date
01 Jun 2016


This study aims to determine the factors that influence consumer preferences in purchasing fruit of tangerine, citrus fruit attributes that are preferred by consumers in choosing fruits tangerines and marketing strategies that can be applied in marketing of fruit tangerine. Factors of consumer preferences on tangerine fruit analyzed in this study were sex, education level, occupation, age, income level and number of family members or dependents in the family. The results show that factor income effect on consumer preferences tangerine fruit in Bojonegoro. While the factors gender, education, age,jobs and the number of family members does not affect the consumer's preferences tangerine fruit in Bojonegoro. Based on the analysis Fishbein of research shows that consumer attitudes to attribute more importance tangerine fruit freshness and fruit flavors tangerine which has a value of 1.72 and 0.85 respectively. Meanwhile, the price factor is not a major consideration in selecting fruit consumers tangerines

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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering


Oryza: Jurnal Agribisnis dan Pertanian Berkelanjutan (e-ISSN: 2477-6963) memiliki bidang keahlian yang terdiri dari Manajemen Pemiulian Tanaman, Agribisnis Tanaman Hortikultura, Agribisnis Peternakan, Agribisnis Tanaman Selekta, Manajemen Agribisnis, Ilmu Usaha Tani, Ekonomi Pertanian dan Ilmu ...