Jurnal ABDINUS : Jurnal Pengabdian Nusantara
Vol 7 No 1 (2023): Volume 7 Nomor 1 Tahun 2023

Pemberdayaan Advertensi Digital Produk UMKM Berbasis Media Sosial Di Kelurahan Bahagia, Babelan, Bekasi

Reni Nur Eriyani (Universitas Negeri Jakarta)
Fathiaty Murtadho (Universitas Negeri Jakarta)
Miftahulkhairah Anwar (Universitas Negeri Jakarta)
Sintowati Rini Utami (Universitas Negeri Jakarta)
Muhammad Saddam Haikal (Universitas Negeri Jakarta)
Nurieyya Fieka Azmuna (Universitas Negeri Jakarta)
Deafitri Puspa Ayu (Universitas Negeri Jakarta)

Article Info

Publish Date
01 Jan 2023

Abstract

Internet has considerable potential as a medium of marketing and commerce, particularly in the field of advertising. Unfortunately, advertising through internet, especially social media in Indonesia has not been optimized. Therefore, UMKM activists need training on the role of digital advertising through social media. The aim of this social responsibility is to provide training on digital advertisement through social media. The output of this activity is to introduce and utilize social media as a medium to develop, expand, and optimize digital advertising that will contribute to increasing UMKM trade.

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Journal Info
Jurnal ABDINUS : Jurnal Pengabdian Nusantara
Website

Abbrev

PPM

Publisher

Universitas Nusantara PGRI Kediri

Subject

Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering

Description

Jurnal Ilmiah Pengabdian kepada Masyarakat Terbitan Berkala Ilmiah ini merupakan publikasi ilmiah di bidang pengabdian dan pemberdayaan masyarakat dengan cakupan bidang : Pembangunan manusia dan daya saing bangsa, Pengentasan kemiskinan berbasis sumber daya lokal, Pengelolaan wilayah pedesaan dan ...