Jurnal Cakrawala Ilmiah
Vol. 2 No. 5: Januari 2023

ANALISIS PELANGGAN DAN PERANCANGAN PEMASARAN SOSIAL MEDIA TERHADAP UMKM SAHABAT TAICHAN BATAM

Rizni Aulia Qadri (Universitas Internasional Batam)
Fitriana Aidnilla Sinambela (Universitas Internasional Batam)
Tyana Tyana (Universitas Internasional Batam)
Febby Huang (Universitas Internasional Batam)
Winson Winson (Universitas Internasional Batam)
Frentyo Frentyo (Universitas Internasional Batam)

Article Info

Publish Date
13 Jan 2023

Abstract

Penelitian bertujuan membantu UMKM dalam pemanfaatan media sosial dan studi terhadap topik penelitian. Dengan melakukan analisis terhadap konsumen dan prediksi terhadap nilai konsumen diharapkan dapat melakukan perancangan strategi pemasaran melalui media sosial dengan pengolahan data kuantitatif. Responden terlibat dalam penelitian sejumlah 30 yang merupakan konsumen UMKM Sahabat Taichan Batam.

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Journal Info
Jurnal Cakrawala Ilmiah
Website

Abbrev

JCI

Publisher

bajang Institute

Subject

Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Description

JCI for Jurnal Cakrawala Ilmiah, published by Bajang Institute. Published in two formats, print and online, print version of ISSN: 2808-1757 and the online version of ISSN: 2808-1668, both of which are published every month. The scope of the journal studies broadly includes: Engineering Agriculture ...