Jurnal Pemantik
Vol. 2 No. 1 (2023): Januari - Juni

PENGEMBANGAN BISNIS PARIWISATA MELALUI INOVASI PRODUK DAN PENATAAN MANAJEMEN PADA PASAR WISATA PANDESARI

Desi Anggarwati (Universitas Negri Malang)
Yusuf Purwanto (Universitas Negeri Malang)
Agung Winarno (Universitas Negeri Malang)
Agus Hermawan (Universitas Negeri Malang)



Article Info

Publish Date
10 Jan 2023

Abstract

The development of a tourist village is part of the implementation of tourism that is directly related to services and requires collaboration with the village government and the tourism organizing community. One form of tourism development carried out by Bumdes is the tourism market tourism area in Pandesari Village, Pujon District, Malang Province. Currently, the condition of the Pandesari tourism market has not fully met the requirements as a tourist destination due to its less-than-optimal management. This activity aims to help the Pandesari tourism market regarding the use of digital marketing as a means of developing MSMEs. The community service stage consists of several stages, including1) creating social media, 2) implementing financial management practices, 3) inputting SOP files and cooperation agreements, 4) basic tourism training, 5) designing brochures, banners/posters. The results of the training and mentoring for the tourism market SMEs are: 1. The tourism market SMEs have social media. 2. The tourism market is starting to organize its finances properly 3. The tourism market already has SOP files and cooperation agreements, 4. The tourism market has brochures that are very attractive to visitors.

Copyrights © 2023






Journal Info

Abbrev

pemantik

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics

Description

Jurnal Pemantik adalah jurnal pengabdian kepada masyarakat yang mempublikasikan artikel dalam bidang: 1. pendidikan untuk masyarakat 2. teknologi dan informasi untuk masyarakat 3. implementasi TIK dalam berbagai bidang untuk kepentingan masyarakat luas 4. pelatihan untuk guru-guru, dosen, siswa, ...