Journal of Economics, Accounting, Tax and Management (Jecatama)
Vol 1 No 1 (2022): JECATAMA

PENGARUH KUALITAS SMARTPHONE XIAOMI TERHADAP KEPUASAN PELANGGAN DI SITUASI PANDEMI COVID-19

Mohammad Kurniadi Rasyid (Institut Teknologi Indonesia)

Article Info

Publish Date
31 Mar 2022

Abstract

This study aims to determine the effect of product quality on customer satisfaction of Xiaomi handphones in Covid-19’s era. The approach used in this study is a quantitative approach with data analysis techniques using Partial Least Square Structural Equation Modeling (PLS-SEM). The questionnaire was distributed to 55 Xiaomi mobile phone users in the Jabotabek area. The results show that the quality of Xiaomi mobile phones has a significant effect on customer satisfaction. Customer assessment of the level of satisfaction is in the high category with a percentage of 60%, this shows that customers are satisfied with Xiaomi products. Customer assessment for the level of product quality, including the medium category with a percentage of 54.6%.

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Journal Info
Journal of Economics, Accounting, Tax and Management (Jecatama)
Website

Abbrev

jecatama

Publisher

Politeknik TEDC

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Jurnal ini diterbitkan oleh Unit Penelitian dan Pengabdian kepada Masyarakat Politeknik TEDC Bandung, berisi tulisan yang diambil dari hasil penelitian dan kajian analisis di bidang Ekonomi. Akuntansi, Pajak dan Manajemen. Ruang lingkup jurnal ini mengenai Ekonomi Mikro, Ekonomi Makro, Akuntansi ...