Jurnal Indonesia Sosial Sains
Vol. 1 No. 02 (2020): Jurnal Indonesia Sosial Sains

Analisis Pengaruh Modal Intelektual Terhadap Keunggulan Bersaing

Patria Arsani Putra Arsani (author)
Widyo Nugroho (Program Studi Manajemen Universitas Gunadarma)

Article Info

Publish Date
21 Sep 2020

Abstract

The portal of berita-banten.com is an online media under the auspices of PT Fajar Pikiran Rakyat. Launched in 2018, berita-banten.com is a digital media business development unit. The online media beritabanten.com presents news and articles with diverse content, mostly on a regional scale in Banten Province, and nationally and internationally. The purpose of this study is to determine the effect of human capital on Kabar Banten Competitive Advantage, the influence of Structural Capital on Kabar Banten Competitive Advantage, the influence of Customer Capital on the Competitive Advantage of Kabar Banten, and the influence of Human Capital, Structural Capital and Relational Capital simultaneously against the Competitive Advantage Kabar Banten.   Based on this research, the results of simultaneous testing (f test) show that together the independent variables have a significant effect on the dependent variable. The result of the partial test (t test) states that the variables of human capital and structural capital and customer capital have a significant effect on competitive advantage.

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Journal Info
Jurnal Indonesia Sosial Sains
Website

Abbrev

jiss

Publisher

CV. Publikasi Indonesia

Subject

Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

Description

The Jurnal Indonesia Sosial Sains is a scientific journal in the form of research and can be accessed openly. This journal is published once a month by CV. Publikasi Indonesia. The Jurnal Indonesia Sosial Sains provides a means for ongoing discussion of relevant issues that fall within the focus and ...