Indonesian Journal of Community Services Cel
Vol. 1 No. 1 (2022): Indonesian Journal of Community Services Cel

Development of Natural Tourism Potential and Digitalization of Nateh Village Hulu Sungai Tengah Through Smart Tourism

Ahmad Suriansyah (Universitas Lambung Mangkurat)
Raihanah Sari (Universitas Lambung Mangkurat)
Akhmad Riandy Agusta (Universitas Lambung Mangkurat)
Diani Ayu Pratiwi (Universitas Lambung Mangkurat)
Noorhapizah (Universitas Lambung Mangkurat)
Fathul Jannah (Universitas Lambung Mangkurat)



Article Info

Publish Date
14 Jun 2020

Abstract

The tourist village is one of the natural resources that have the potential to be developed, given the increasing needs of the community, and one of them is a vacation. To form a tourism village, a set of components is needed which consists of management and participation of the community, education about tourists, and good relations with work partners in order to increase people's income. Nateh Village is one of the tourist destinations that promises a lot of natural scenery such as rivers, mountains, and beautiful caves. However, there are still many tourists who are not familiar with this village because the introduction to this village is still lacking. For this reason, the South Kalimantan community sevice team carried out community service in Nateh Village in the form of training on the potential of tourism villages through smart tourism and market digitization. The introduction of tourist villages can be done by using smart tourism as branding for a tourist destination and processed products through digital-based offers and marketing that we often hear with the term tourism digitization. Through this community sevice activity, marketing about the potential of the Nateh tourist village becomes more and more easily found on various social media such as Instagram, Facebook, and websites that directly managed to introduce Nateh village.

Copyrights © 2022






Journal Info

Abbrev

IJCSC

Publisher

Subject

Humanities Other

Description

Indonesian Journal of Community Services Cel is an National journal under the Research and Social Study Institute in collaboration with the Cross-Country Lecturer Collaboration (KODELN) one of the scientific institutions in Indonesia located in Yogyakarta. The Indonesian Journal of Community ...