JCRS (Journal of Community Research and Service)
Vol 7, No 1: January 2023

The Influence of the Work Environment, Commitment and Personality of UMKM on the Loyalty of Human Resources Through The Performance of UMKM in Klambir V Kebun Village

Saimara AM Sebayang (Universitas Pembangunan Panca Budi Medan)
Firman Ario (Universitas Pembangunan Panca Budi Medan)
Mahful Taufik (Universitas Pembangunan Panca Budi Medan)



Article Info

Publish Date
23 Jan 2023

Abstract

This study aims to analyze the effect of the work environment, commitment, personality of  UMKM  on HR loyalty through UMKM performance. The research was conducted in Kelambir Lima Kebun Village, Hamparan Perak District, Deli Serdang Regency. This type of research is associative research with quantitative descriptive method. The number of samples studied in this study were 50 respondents who were UMKM actors. Data analysis was carried out through PLS-SEM using the SmartPLS v. program. 3. The results of direct effect research show that the work environment, commitment and personality of  UMKM  have a positive and significant effect on UMKM performance. The personality of UMKM has a positive and significant effect on HR loyalty. The work environment has no positive and insignificant effect on HR loyalty. UMKM performance has a positive and significant effect on HR loyalty. While the results of the indirect effect research show that the work environment, commitment and personality of  UMKM  have a positive and significant effect on HR loyalty through UMKM performance.

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Journal Info

Abbrev

jcrs

Publisher

Subject

Education Social Sciences

Description

Journal of Community Research and Service (JCRS) is an international multidisciplinary and peer-reviewed journal published by The Center of Community Service of State University of Medan. JCRS is designed to publish research and case studies of university-community engagement initiatives, analyses ...