Jurnal Ipteks Terapan : research of applied science and education
Vol. 17 No. 1 (2023): Jurnal Ipteks Terapan : research of applied science and education

ANALYSIS OF E-CRM APPLICATION IN PROMOTING MARKETING OF ALUMINUM WARDROBE IN GONDRONG SERVICE STORE

Fany Azura (a:1:{s:5:"en_US"
s:19:"STMIK Royal Kisaran"
})
Adi Prijuna Lubis (STMIK Royal Kisaran)
Maulana Dwi Sena (STMIK Royal Kisaran)

Article Info

Publish Date
11 Jan 2023

Abstract

Background: In an era of increasingly advanced technology, stability of the world economy, and the ever-advancing globalization of trading systems, the sales conditions of companies are becoming narrower and narrower. With the increase of domestic and foreign competitors, the company's domestic and international performance is expected to be able to compete in the market. Method: This research method is conducted with the purpose of explaining the actual situation and uses a qualitative method that is related to the problem under investigation. Result: The results of this study can design customer relationship management (CRM) as a strategy to achieve customer satisfaction, increase loyalty, and find new customers. With CRM, customers can make purchases more easily, Gondrong Service Store manages sales data more easily. Conclusion: Gondrong Service Store's E-CRM application, using this PHP programming language, can manage sales of aluminum cabinets online, so that customers can directly interact in sales transactions. This E-CRM application is designed to facilitate more effective promotion of products and develop sales of products to customers, especially customers outside of Batu Bara area. So that they can manage sales and attract more customers outside of Batu Bara area by ordering online.

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Journal Info
Jurnal Ipteks Terapan : research of applied science and education
Website

Abbrev

jit

Publisher

Lembaga Layanan Pendidikan Tinggi Wilayah X

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Veterinary Other

Description

The journal focuses on publishing unpublished original research results anywhere such as: the research result on applied science and education such as: curriculum development and learning, character education, technology and instructional innovation, and learning evaluation. the research result on ...