Jurnal Riset Inspirasi Manajemen dan Kewirausahaan
Vol 7, No 1 (2023): JURNAL RISET INSPIRASI MANAJEMEN DAN KEWIRAUSAHAAN

Emosi Positif Dan Motivasi Hedonis Terhadap Pembelian Impulsif Pada Aplikasi Online Janji Jiwa (Studi Kasus Pada Mahasiswa Universitas Tridinanti Palembang)

Yuni Adinda Putri (Universitas Tridinanti Palembang)

Article Info

Publish Date
21 Mar 2023

Abstract

Business growth in Indonesia is currently increasing rapidly. Various types of new businesses selling products have sprung up, especially businesses in the food and beverage sector. The current business trend among the public, especially millennials, is the growth of the domestic coffee shop industry, one of which is Kopi Janji Jiwa. This study discusses positive emotions and hedonic motivation toward impulsive purchases in the online application of Soul Promise. The research took a sample of 96 respondents. In analyzing this study using the SPSS application by testing the Validity Test, Reliability Test, Multiple Linear Regression Test, F Test, T-Test, Correlation Coefficient Test, and Coefficient of Determination Test. The results of the study found that positive emotions did not affect impulsive purchases in the online soul promise application.

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Journal Info
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan
Website

Abbrev

JRIMK

Publisher

Sekolah Tinggi Ilmu Manajemen Indonesia Banjarmasin

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Riset Inspirasi Manajemen dan Kewirausahaan terbit 2 (dua) kali dalam setahun yakni bulan Maret dan bulan September. Jurnal ini diterbitkan oleh Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin yang penerbitannya dimulai pada bulan Maret 2017. Tujuan penerbitan Jurnal Riset ...