JURNAL ABDIMAS PLJ
Vol 2, No 2 (2022): JURNAL ABDIMAS PLJ, Desember 2022

PEMBUATAN VIDEO YOUTUBE DAN TIKTOK SEBAGAI SARANA DIGITAL MARKETING PADA PESANTREN YAA BUNAYYA PURWAKARTA

Hesti Rian (Politeknik LP3I Jakarta)
Evalina Evalina (Politeknik LP3I Jakarta)
Bakri Bakri (Politeknik LP3I Jakarta)
Ermanuri Ermanuri (Politeknik LP3I Jakarta)
Handa Gustiawan (Universitas MH Thamrin)

Article Info

Publish Date
09 Dec 2022

Abstract

Yaa Bunaya Islamic Boarding School located in Purwakarta is a growing Islamic boarding school. The administrators of the Yaa Bunaya Islamic Boarding School want to expand the marketing of the Islamic boarding school which so far has only been done by word of mouth. Currently, Islamic boarding school administrators want to use social media, especially Youtube and Tiktok, as a digital marketing tool that can be used to expand the marketing of Islamic boarding schools with the aim of getting more new students quickly. It is hoped that the training and assistance provided by the team of community service lecturers in making videos for Youtube and TikTok can help increase the income of the number of new students at the Yaa Bunaya Islamic Boarding School in Purwakarta.Keyword: youtube, tiktok, digital marketing 

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Journal Info
JURNAL ABDIMAS PLJ
Website

Abbrev

JAPLJ

Publisher

Politeknik LP3I Jakarta

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

Sekilas Jurnal Abdimas PLJ : Jurnal Abdimas PLJ (P-ISSN 2798-7469) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil pengabdian kepada masyarakat. Terbit pada Juli dan Desember setiap tahunnya. Naskah dikirim kapan pun ...