Jurnal Ilmu Komunikasi Andalan
Vol. 4 No. `1 (2021): Vol 4. No. 1 (2021)

Representasi Perempuan Berhijab Dalam Iklan Televisi (Analisis Semiotika pada Iklan Rejoice 3 In 1 Versi Hijabisa dan Sariayu Hijab Care Series Versi Bebas Berhijab)

Sri Rahayu (Universitas Muhammadiyah Cirebon)
Ida Ri'aeni (Universitas Muhammadiyah Cirebon)
Rizki Budhi Suhara (Universitas Muhammadiyah Cirebon)

Article Info

Publish Date
17 Apr 2021

Abstract

Every advertisement have a message, including advertisement for Rejoice 3 In 1 Hijabisa version and Sariayu Hijab Care Series Hijab Free version. Two messages that are interconnected and interpreted as a sign who interpret and present concepts and ideas or feelings in such a way which allows one to read and interpret the meaning. Advertisements that both promote a product for women, especially muslimah with hijab, not only to strengthen the product but there is an interesting message especially about hijab women (muslimah). The purpose of the study was to find out the representation of hijab women in the denotation, connotation and. This study uses qualitative method with Roland Barthes's semiotic analysis. Barthes divides the process of tagging order, namely denotation, connotation and myth. This research resulted in research findings on the two advertisements which model activities, settings, interesting ways, jingles and narratives and other properties presented in both advertisements.

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Journal Info
Jurnal Ilmu Komunikasi Andalan
Website

Abbrev

jika

Publisher

Universitas Majalengka

Subject

Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

IKA (Jurnal Ilmu Komunikasi Andalan) adalah media publikasi civitas akademika dalam bidang Ilmu Komunikasi. JIKA merupakan jurnal ilmiah yang bertujuan untuk mempublikasikan hasil kajian serta Penelitian Dosen, Mahasiswa, Praktisi, dan Ilmuwan dibidang Ilmu Komunikasi yang meliputi bidang Media, ...