JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Vol 1 No 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)

PENDAMPINGAN PENGEMBANGAN UNIT USAHA MAKANAN DI RESTO PESANTREN DARUN NASYA DENGAN MENGGUNAKAN ANALISIS SWOT

Raeni Dwi Santy (Universitas Komputer Indonesia)

Article Info

Publish Date
09 Sep 2022

Abstract

Developing a business unit requires a strategic business to ease decision-making by considering many factors, both internal and external. The party who is a partner in the implementation of this Community Service is the Resto Pesantren Darun Nasya which is a business unit of the Darun Nasya Islamic Boarding School. The business unit is located in Desa Pagerwangi, Kec. Lembang, Kab. Bandung Barat. The purpose this Community Service is to find out the existing conditions and provide recommendations regarding the development of the business unit. The method used is SWOT analysis. The result of the analysis is to focus on the strength-opportunity (SO) strategy or on the aggressive quadrant which is implemented by obtaining capital injections and adding new online marketing channels.

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Journal Info
JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Website

Abbrev

ADI-DHARMA

Publisher

ABISATYA DINAMIKA ISWARA PUBLISHING

Subject

Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science

Description

Journal Scope : Analisis, temuan atau refleksi kegiatan PKM yang tidak terbatas pada konsep, metode, sasaran PKM, hasil luaran PKM, dan refleksi kegiatan, tetapi juga aspek-aspek penguatan kapasitas masyarakat dalam mengidentifikasi dan menyelesaikan ...