Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan
Vol 8, No 3: MARCH 2023

Going into the Field: The Sensory Experience of Design Students on Spatial Atmosphere of Art Fashion Retail

Eri Naharani Ustazah (Institut Teknologi Sepuluh Nopember, Sukolilo, Surabaya, East Java, 60111, Indonesia)
Purwanita Setijanti (Institut Teknologi Sepuluh Nopember, Sukolilo, Surabaya, East Java, 60111, Indonesia)
Arina Hayati (Institut Teknologi Sepuluh Nopember, Sukolilo, Surabaya, East Java, 60111, Indonesia)



Article Info

Publish Date
29 Mar 2023

Abstract

Today's retail architecture is developed by creating experiences, sensory experience is one of its aspects. Design students are expected to understand the concept, so this study aims to explore the sensory experience of students in a special retail space, namely art fashion retail. This research uses the qualitative photo elicitation method, participants are brought into real retail space and follow-up interviews are accompanied by photos. The findings revealed that only a small of participants paid attention to both tangible and intangible elements. So, for further assessment, it is necessary to match knowledge between education and the real world

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Journal Info

Abbrev

jptpp

Publisher

Subject

Education

Description

Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan (Education Journal: Theory, Research, and Development) is an electronic journal focuses on a scientific article concerning education issues in general published by Graduate School of Universitas Negeri Malang since January ...