Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan
Vol 23, No 1 (2023)

Pengaruh Ekonomi Digital Platform Digital dan Pemasaran Digital Terhadap Tingkat Pendapatan UMKM Go Online di Kota Kediri

Tri Mianto Dion Prasetiyo (Universitas Negeri Malang)
Sugeng Hadi Utomo (Unversitas Negeri Malang)



Article Info

Publish Date
02 Jul 2023

Abstract

In the digital era provides a great opportunity for entrepreneurs especially a MSMEs to be developed their business because they get many conveniences and benefits as a result of the impact the digital era.  This research was conducted to determine the impact of digital economic, digital platform and digital marketing to increasing Go Online MSMEs Revenue in Kediri. The number of respondents in this research were 60 persons, they are Go Online MSMEs owners which located in Kediri. This is quantitative research using primary data collected directly from participants through a questionnaire method. Additionally, the data analysis technique used in this is research multiple linear regression test. The results of this study suggest that if digital economic, platform digital, digital marketing separately give an impact to increasing Go Online MSME revenue in Kediri. Moreover, digital economic, platform digital, digital marketing overall impact increasing Go Online MSMEs revenue in Kediri.

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Journal Info

Abbrev

ekawan

Publisher

Subject

Economics, Econometrics & Finance

Description

Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan is a scientific journal that contains the results of theoretical research and studies on economic and development issues. Managed by Department of Development Economics, Faculty of Economics and Business University of Muhammadiyah Sumatera ...