Ceddi Journal of Information System and Technology (JST)
Vol. 2 No. 1 (2023): April

Web-Based Rapid Application Development (RAD) for Marketing of Ende Lio Traditional Bond Motif Woven Fabric

Neneng Awaliah (Universitas Teknologi Akba Makassar)
Akbar Hendra (Universitas Teknologi Akba Makassar)
Amran Amiruddin (Universitas Teknologi Akba Makassar)
Daud Daud (SD Negeri 62 Mawang)
Akbar Iskandar (Universitas Teknologi Akba Makassar)



Article Info

Publish Date
30 Apr 2023

Abstract

The marketing of Ende Lio traditional bond motif ikat woven fabric predominantly relies on conventional market stalls. However, with the growing demand for diverse products derived from ikat weaving, such as garments, bags, tunics, and accessories, there is a need for a more efficient marketing strategy. This study aims to implement Rapid Application Development (RAD) and design a web-based marketing system for the Marketing of Ende Lio Traditional Bond Motif Woven Fabric to enhance accessibility and increase public awareness of the products. The objectives of this research include developing an intuitive and interactive web-based platform for marketing Ende Lio's woven ikat fabrics, improving the efficiency of the marketing process, ensuring a seamless user experience, and evaluating the system's impact on sales and customer satisfaction. The RAD methodology, renowned for its incremental and time-constrained software development approach, was employed. The design process involved the use of Use Case Diagrams, and unit testing was conducted to validate the functionality and performance of the application.

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Journal Info

Abbrev

jst

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management

Description

Ceddi Journal of Information System and Technology (JST) is a peer-reviewed journal that publishes articles through fair and transparent quality control. We understand that authors need facilities for their papers, whereas readers expect reliable information from these journals. Therefore, our ...