Jurnal Manajerial dan Bisnis Tanjungpinang
Vol 2 No 01 (2018): Jurnal Manajerial dan Bisnis Tanjungpinang Vol 2 No 01 2018

PENGARUH BAURAN PEMASARAN (PRODUCT, PRICE, PLACE, PROMOTION) TERHADAP PENJUALAN PRODUK HASIL PRODUKSI PETANI PADA PASAR TANI MEKAR JAYA KELURAHAN TOAPAYA ASRI

Raja Hardiansyah (STIE PEMBANGUNAN TANJUNGPINANG)

Article Info

Publish Date
26 Dec 2018

Abstract

Abstract This study aims to determine the factors that affect the sale of agricultural products in the farm market mekar jaya kelurahan toapaya asri, case study on visitors who buy agricultural products in the farm market bloom jaya kelurahan toapaya asri. Number of variables studied are independent variable of product (X1), price (X2), place (X3), promotion (X4) to sales dependent variable (Y). method using regression analysis with sample amounted to 100 respondents taken using simple random sampling technique. The result showed that the coefficient of determination (R square) was 0.815. the contribution of product variables, price, place and promotion to sales is 81,5% (0,815 x 100%) while the remaining 18,5% is influenced by other factors not in carefully.

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Journal Info
Jurnal Manajerial dan Bisnis Tanjungpinang
Website

Abbrev

manajerial

Publisher

Sekolah Tinggi Ilmu Ekonomi Pembangunan Tanjungpinang

Subject

Humanities Education Social Sciences

Description

Sejalan dengan peningkatan indeks situasi, penerbitan berkala jurnal ilmiah akan dihadapkan pada tantangan kualitas, konsistensi, dan kontinuitas. jurnal terbit 2 kali setahun pada bulan juni dan desember Oleh karena itu, kami, dewan penyunting pelaksana pada Jurnal Manajerial, tidak pernah bosan ...