SPEKTRUM INDUSTRI
Vol 13, No 2: Oktober 2015

MENENTUKAN STRATEGI PERMASARAN PADA PRODUK BRIKET DENGAN METODE GAME THEORY UNTUK MENINGKATKAN PENJUALAN DI UKM KAISAR BRIKET

Ramadhani, Satria ( Program Studi Teknik Industri Universitas Muhammadiyah Sidoarjo)
Putra, Boy Isma ( Program Studi Teknik Industri Universitas Muhammadiyah Sidoarjo)



Article Info

Publish Date
01 Oct 2015

Abstract

UKM Kaisar Briket is one of the business sectors that briket produce. The problem is not enough briket product known to the public and the market competition, briket product compete with LPG and kerosene so that the competition is encouraging to be albe to search for the right marketing to strategy to compete in the market.the methode game theory can deetermine a marketing strategy through the marketing mix 4P (product, price, place, promotion). Marketing mix divided into severval attribute to know some of the marketing strategy that will be product advantage to attract users briket. Responden data required to obtain the value of matriks calculation game theory methode previously in reliability test and validitas test toknow what valid whether or not the responden data the result of the study showed the briket product have superior strategy and alternative strategies when competitions products. Keyword : marketing, marketing mix, game theory

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Journal Info

Abbrev

Spektrum

Publisher

Subject

Industrial & Manufacturing Engineering

Description

Spektrum Industri is a media published scientific articles in the science scope related to engineering and/or industrial management both research and theoretical. Literature review will be considered if it is written by an expert. Spektrum Industri is published by Universitas Ahmad Dahlan in twice ...