<![CDATA[The purpose ofthis study are: (1) determine the aspects of production, processing aspects, technological,marketingandinstitutionalaspects oftheagroindustryeffortcassava chipsin Pekanbaru(2) developappropriatestrategiesfor thedevelopment ofagroindustryentrepreneursinthe city of Pekanbaru. The research was conductedatSelindungKulim street km. 15Pembatuandistrict ofTenayanRayaPekanbaru. The method usedis acase studyon the basis thatthe location ofits extensionactivitiesactiveandhave ahighenough income. SWOTanalysisperformedat the gauge. PriorityStrategiesincassava chipsbusiness, namely: (1) increasedservice andproductappearance, (2) standardizingproduct, (3) increase theamountof production, (4) expandingmarket development. Keywords:cassava chips, development, strategy, SWOT]]>
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