International Journal of Economic, Finance and Business Statistics (IJEFBS)
Vol. 1 No. 1 (2023): October 2023

Impact of Environmental Advertising on Customers’ Patronage Decision in Nigeria Banks

Ibidunni Oyebisi (Covenant University)
Afisanwo Adetayo (Convenant University)
Ibidunni Stephen (Convenant University)

Article Info

Publish Date
25 Sep 2023

Abstract

This research examined the impact of Environmental Advertising on Customer’s Patronage Decision in Nigerian Banks. The study population was 384 out of which a total of 250 representing 65.1% was retrieved from the various respondents who are customers of the Tier 1 banks in Nigeria. Data collected was analysed using the Simple Regression Technique and this was done with the aid of Statistical Package for Social Sciences (SPSS) 21. The result of the tested hypothesis using the Simple Regression Technique showed a p value less than 0.005 which indicates the rejection of the null hypothesis and the acceptance of the alternate hypothesis that states that Environmental response has a significant impact on customer’s patronage decision of Nigerian banks.

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Journal Info
International Journal of Economic, Finance and Business Statistics (IJEFBS)
Website

Abbrev

ijefbs

Publisher

MULTITECH PUBLISHER

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Economic, Finance and Business Statistics (IJEFBS) is an academic and professional peer-reviewed international journal covering the broad area of economics, finance and business issues & operations, as well as, trade policies, rules, trade-related agencies & organizations. ...