International Journal of Economic, Finance and Business Statistics (IJEFBS)
Vol. 1 No. 2 (2023): Desember 2023

Effect of Price, Promotion, and Brand Image on Purchasing Decision at PT. Agri Tepa Abadi

Faisal Ridho (Falkultas Ekonomi, Universitas Djuanda)
Rachmat Gunawan (Falkultas Ekonomi, Universitas Djuanda)
Yulianingsih (Unknown)

Article Info

Publish Date
30 Dec 2023

Abstract

This study aims to analyze and identify the effect of price, promotion and brand image both simultaneously and partially on purchasing decisions at PT Agri Tepa Abadi. The questionnaire was distributed to 100 respondents who were taken by proportional stratified random sampling with the population divided into 2 groups, namely 19 corporate consumer respondents and 81 end consumer respondents. The questionnaire was tested with a validity test, reliability test, and also classical assumption test. The results of these tests are valid, reliable, and can be used for regression data. The analysis method used in this research is descriptive and verification method with quantitative approach.

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Journal Info
International Journal of Economic, Finance and Business Statistics (IJEFBS)
Website

Abbrev

ijefbs

Publisher

MULTITECH PUBLISHER

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Economic, Finance and Business Statistics (IJEFBS) is an academic and professional peer-reviewed international journal covering the broad area of economics, finance and business issues & operations, as well as, trade policies, rules, trade-related agencies & organizations. ...