INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Vol. 2 No. 1 (2024): January

NURTURING A ROBUST DIGITAL FOOTPRINT: ORCHESTRATING TACTICAL MASTERY IN THE REALM OF ONLINE MARKETING EXCELLENCE

Euis Eka pramiarsih (Universitas Langlangbuana, Indonesia)
Sri Mulyono (Horizon University Indonesia)
Loso Judijanto (IPOSS Jakarta, Indonesia)
Hurulaini Sekar Azzahra (Politeknik Hasnur, Indonesia)
Antono Damayanto (Universitas Jenderal Achmad Yani, Cimahi, Indonesia)



Article Info

Publish Date
20 Jan 2024

Abstract

The relentless evolution of the digital landscape has propelled online marketing to the forefront of strategic business initiatives. This study explores the multifaceted journey of "Nurturing a Robust Digital Footprint," delving into strategic planning, social media dynamics, technological innovations, user experience, measuring digital success, storytelling, agility, adaptability, ethical considerations, and collaborative partnerships. The synthesis of these insights offers businesses a comprehensive guide to achieving excellence in online marketing. From formulating intentional strategies to embracing technological innovations, prioritizing user experience, and navigating ethical considerations, companies are equipped with the tactical mastery required to orchestrate a robust digital footprint. The study culminates in a call to action for businesses to navigate the dynamic digital realm with authenticity, innovation, and ethical responsibility, shaping a digital footprint that resonates with contemporary consumers.

Copyrights © 2024






Journal Info

Abbrev

ijle

Publisher

Subject

Economics, Econometrics & Finance

Description

INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, ...